Apple Think Small.
Living Critic
Ranting and Raving, anticipating.
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The Casual Mobile Data Plan
The first mobile communications company to come up with a rate plan for limited data users that makes sense is going to make a killing.
AT&T’s deal with Apple for the iPad is pretty close to what more casual mobile internet customers would be interested in. $15-$30/ a month depending on usage and without a contract.
Depending upon the success of the iPad, AT&T might do pretty well. It depends upon how much the upfront costs put people off. One wonders how much of that $130 fee difference for the 3g iPad is going to AT&T. Most importantly, I wonder if AT&T’s iPad plan is a sign of things to come, or just a one-off.
